Case Study
Special Olympics Pennsylvania


Special Olympics Pennsylvania provides year-round sports training and competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. They are able to do this through a variety of fundraising events like their annual Spring event, the UNcathlon. We were hired to assist in building participation and awareness for this event in the Pittsburgh area. Their team was in need of community support, corporate sponsors and assistance in marketing.

The Approach

We utilized existing connections from the community and corporate clients to help bring in new sponsors and teams for this specific event. Our marketing support was maintained through various platforms included local newspapers and social media outlets.

Services Provided

  • Content for social media posts and newsletters
  • Social Media Management
  • Community Relations
  • Securing sponsors

The Outcome

The second annual event that was held on April 22, 2018 surpassed the 2017 event in fundraising dollars and overall participation. They raised nearly $90,000 which was almost $20,000 more than the previous year.